An article debuting Furmark will be featured in the upcoming February issue of Vogue Italia. Produced in collaboration with AIP and with support from IFF, this article is one of the first steps in communicating the Furmark program and message. The article features a series of bold statements, including:
- “The fur sector has decided to sake clarity with Furmark, a new international certification for natural furs, which debuts in 2021, and which provides guidelines for a purchase in complete safety, as explained by the International Fur Federation.”
- “What is Furmark? A certification based on reliable standards created by independent experts.”
- “Buying a garment with the Furmark logo means having the assurance that it has been certified at all stages of its supply chain.”
- “A software connected to the labelling system records the movements of the fur at each stage of the supply chain: by scanning the QR code and entering the tracking number, consumers access the platform on the Furmark website and discover the “history” of their garment.”
- “Wild or farmed furs? It depends on individual choices. But, there must be only one guarantee: safety.”