Several months after the implementation of the science-based certification programme WelFur started, already 450 mink and fox farms had the first ever WelFur assessment visit. The number is hardly a surprise as 77 % of fur breeders in Europe rushed to sign for at last one visit in 2017 as soon as the implementation was announced. Farmer’s openness to the idea of a certification programme measuring and documenting animal welfare on fur farms is significant. European breeders know that animal welfare on farms is central...